Digital Marketing Specialist

Department: OAC Office of the Dean
Position covered by the Collective Agreement with USW Local 4120

If you are a current employee of the University of Guelph you must apply on the internal Career Page in order to be considered as an internal applicant. 
Career Opportunities (sapsf.com) 

General Purpose

Reporting to the Senior Manager, Marketing & Communications, the Specialist is responsible for planning, creating, and executing compelling digital marketing and communications content that supports student recruitment and strengthens the College’s brand. This role is highly execution-focused, with a primary emphasis on social media, web, and other digital channels.

The Specialist develops and publishes engaging written, visual, and multimedia content—including short-form video, photography, graphics, and copy—for use across social platforms, websites, email, and digital campaigns. They play a key role in day-to-day content execution, supporting integrated marketing initiatives and contributing to digital and print materials.

The ideal candidate is a creative, self-starting content producer with strong digital storytelling skills and hands-on experience in social media and multimedia content creation. They bring a practical understanding of digital marketing best practices, platform-specific content, and audience engagement, and are comfortable managing multiple priorities in a fast-paced environment. Some evening or weekend work outside regular hours may be necessary.

Duties and Responsibilities

• Plan, manage, and execute OAC’s social media presence across LinkedIn, Instagram, Facebook, and X, including content scheduling, community monitoring, and performance reporting, while staying current on digital and social media trends.
• Create engaging, high-impact digital content, including short-form video, photography, graphics, and written copy using design and video production tools to drive awareness, engagement, and recruitment outcomes.
• Publish web content in support of key communications initiatives, including profiles, news stories, videos.
• Provide training, guidance, and day-to-day oversight for co-op students supporting website and social media content, ensuring adherence to best practices and brand standards.
• Support and participate in recruitment, outreach, and brand-building events, including on-site and live content capture as required.
• Represent the OAC communications team at meetings and on committees, contributing digital and content expertise.
• Coordinate the monthly internal e-newsletter for faculty and staff, including content planning, writing, editing, layout, and distribution.
• Other duties as assigned. Some evenings and weekend work may be required.

Requirements 

• University degree in Marketing, Communications, Digital Marketing, Media Studies preferred or equivalent combination of education and experience
• 2 - 5  years of experience in digital marketing and communications
• Experience creating, posting and measuring engaging social media content, including paid digital marketing
• Strong verbal and written communications skills and demonstrated experience writing highly engaging content for internal and external audiences
• Video production experience and proficiency in video editing software considered an asset.
• Ability to manage multiple projects and assignments, possess sound judgment, and troubleshoot problems with a strong attention to detail and ability to work under tight deadlines;
• Well-versed in AODA accessibility standards as well as Canadian Anti-Spam Legislation [CASL]
• Intermediate to advanced use of current digital management tools including Google Analytics, social media platforms, Canva, Adobe Creative Suite, video editing software, Drupal, Microsoft Office

Employee Type: Regular 
Position Number: 10925082 
Classification: USW, Local 4120 Salary: Band 5  
USW Local 4120 Wage Grid

*Tentative evaluation; subject to final review.

At the University of Guelph, fostering a culture of inclusion is an institutional imperative. The University invites and encourages applications from all qualified individuals, including from groups that are traditionally underrepresented in employment, who may contribute to further diversification of our Institution.

Posting Date: 02/12/2026  
Closing Date: 02/25/2026