Assistant Manager - Ontario Student Recruitment

Department: Admission Services
This position is represented by the agreement between the Professional Staff Association and the University of Guelph

If you are a current employee of the University of Guelph you must apply on the internal Career Page in order to be considered as an internal applicant. 
Career Opportunities (sapsf.com) 

General Purpose

The Assistant Manager, Ontario Student Recruitment is a strategic role responsible for shaping how the University of Guelph engages, attracts, and converts prospective undergraduate students across Ontario.

In this role, you will lead the development and execution of data-informed recruitment and conversion strategies that drive measurable enrolment outcomes. You will oversee and coach a team of Student Recruitment Officers, equipping them with the training, tools, and strategic direction needed to deliver high-impact recruitment experiences at scale.

Reporting to the Assistant Registrar, Student Recruitment, you will be responsible for setting priorities, identifying key markets and opportunities, and making decisions that maximize reach, engagement, and conversion. You will bring strong expertise in recruitment and can design compelling messaging, presentations, and outreach approaches, while also enabling your team to deliver this work effectively.

Duties and Responsibilities

Recruitment Strategy and Planning

• Develop and lead Ontario recruitment and conversion strategies aligned with enrolment goals
• Analyze data to identify priority markets, schools, and outreach approaches
• Oversee planning and coordination of recruitment activities across Ontario
• Monitor performance and adjust strategies to improve engagement and conversion

Team Leadership and Development

• Recruit, train, coach, and supervise Student Recruitment Officers
• Deliver onboarding and ongoing training to ensure high-quality, consistent delivery
• Set expectations, provide feedback, and support performance and development
• Foster a collaborative, inclusive, and accountable team environment

Recruitment Program Oversight

• Provide strategic oversight of recruitment delivery across in-person and virtual channels
• Develop and refine messaging, presentations, and engagement approaches
• Ensure alignment with institutional priorities and quality standards
• Build and maintain relationships with school communities and key partners

Data, Systems, and Continuous Improvement

• Use CRM systems and reporting tools to support planning and evaluation
• Translate data into actionable insights to improve outcomes
• Identify opportunities to enhance processes and recruitment approaches

Requirements

We recognize that experience can be gained in many ways. If you meet most of the qualifications below and are excited about this role, we encourage you to apply.

• Undergraduate degree in a relevant field or an equivalent combination of education and experience; a University of Guelph undergraduate degree is preferred
• 4 years experience in recruitment, admissions, marketing, education, or a related field
• Demonstrated experience developing recruitment strategies, messaging, or engagement approaches
• Experience leading, coaching, or developing staff, students, or volunteers, with a focus on performance and outcomes
• Strong analytical skills and ability to interpret data to inform planning and decision-making
• Experience using CRM systems (e.g., Slate or similar) to support recruitment strategy, reporting, and decision-making
• Exceptional communication and relationship-building skills, with the ability to engage diverse audiences
• Strong organizational and project management skills, with the ability to manage multiple priorities
• Ability to work both independently and collaboratively in a fast-paced environment
• Valid G Class Ontario Driver’s License and ability to travel regularly, including evenings and weekends

Working Conditions

• Regular travel across Ontario and occasional travel beyond the province
• Evening and weekend work during peak recruitment periods
• A dynamic work environment that includes team leadership, planning, events, travel, and office-based work
• During Student Recruitment Officer training (August annually), the Assistant Manager – Ontario Student Recruitment must be available to work on-campus daily
• When operationally feasible outside training and peak travel periods, the incumbent may be eligible for a hybrid work arrangement of up to 2 days per week remote, pending management approval

Equity, Diversity and Inclusion

Admission Services is committed to fostering a diverse, inclusive, and respectful team culture. We welcome applications from all qualified individuals and strongly encourage applications from members of equity-deserving groups, including Indigenous peoples, Black and racialized persons, women, persons with disabilities, and 2SLGBTQIA+ individuals. We believe that diverse perspectives, lived experiences, and ways of knowing strengthen our work and help us better support prospective students, applicants, and school communities.

We are committed to reducing barriers in recruitment and selection. Accommodation is available throughout the hiring process for candidates who require it, and applicants are encouraged to make any accommodation needs known at any stage of the process.

Application Instructions

To be considered, in addition to an updated resume, applicants must submit a cover letter outlining their experience in:

• Leadership, coaching, and people management
• Strategy development and data-informed decision-making
• Public speaking, training, or facilitation
• Relationship-building with a demonstrated commitment to equity, inclusion, and student-centred approaches

Employee Type: Regular 
Position Number: 10444013 
Classification: P&M FT- Band 04    
Professional/Managerial Salary Bands 
The target hiring salary for this position is minimum and up to 83% of midpoint for the salary grade.

*Tentative evaluation; subject to committee review.

At the University of Guelph, fostering a culture of inclusion is an institutional imperative. The University invites and encourages applications from all qualified individuals, including from groups that are traditionally underrepresented in employment, who may contribute to further diversification of our Institution.

Posting Date:  04/13/2026  
Closing Date:  04/27/2026