Advancement Marketing and Digital Communications Officer

Department: Digital Engagement and Marketing
This position is represented by the agreement between the Professional Staff Association and the University of Guelph

If you are a current employee of the University of Guelph you must apply on the internal Career Page in order to be considered as an internal applicant. 
Career Opportunities (sapsf.com) 

General Purpose

In our work, we advance the mission of the University of Guelph by building lifelong relationships with our community: alumni, donors, and friends. Our vision is for the University of Guelph to be personally relevant in the lives of our community members. Through these relationships, we amplify the impact of philanthropy to create unique solutions for the challenges facing our world. As a member of this campus-wide team, the Advancement Marketing And Digital Communications Officer epitomizes the department’s shared values of respect, empowerment, integrity, appreciation, and forward focus.

Duties and Responsibilites

The Advancement Marketing and Digital Communications Officer is an integral member of the Engagement Services team, responsible for the overall email engagement calendar, supporting the department’s ambitious fundraising and engagement strategic goals, and working collaboratively across the department. With digital fundraising and marketing experience, and depth of knowledge in technologies such as Luminate Online, Blackbaud CRM, Google Analytics, Stripo, and Drupal, the Officer is a champion for department-wide excellence in digital communications. 
 

The Advancement Marketing and Digital Communications Officer will lead the department’s email communications strategy and support internal units to help build an annual calendar of best-in-class and effective digital communications and fundraising appeals, as well as the measurement/analytics. The Officer will work collaboratively with all units in AA&D, providing expertise and leadership in mobile-first design to help elevate alumni and donor engagement, Annual Giving campaigns, events, and fundraising priorities. The Officer will lead AA&D in best practices, stay on top of industry trends in digital engagement, and help advance AA&D’s profile and brand reputation with its target audiences.

Requirements

• 4 years' experience leading email marketing, and experience in fundraising communications, content strategy, event marketing, and multi-channel campaigns.
• Undergraduate degree in marketing, business, or related field. 
• Experience in a university setting and advancement communications initiatives is an asset.
• Extensive experience managing a busy email marketing calendar.
• Experience creating and executing a digital content strategy in support of alumni and donor engagement.
• Experience in delivering high-quality, engaging, creative, brand-appropriate communications initiatives.
• Experience with email building platforms, mobile design, html, UTM codes, and AODA.
• Experience with Blackbaud CRM and constituent data in marketing campaigns.
• Experience with Adobe Creative Suite, Drupal, graphic design, and web-publishing.
• Experience with writing, editing, proof-reading, and adherence to brand standards, style, voice and tone.
• Knowledge of video production.
• Resilient under pressure and tight deadlines.
• Proven multi-tasking abilities.
• Outstanding leadership and organization skills.
• Exemplary interpersonal and analytical abilities.
• Critical thinking, problem-solving and decision-making capabilities.
• Confidently manages stressful situations.

Please include a cover letter along with your resume in your application. 

NOTE: The University has adopted a policy relative to flexible work arrangements. This appointment is regularly performed on campus but is eligible for a flexible work arrangement under the terms of this policy.

Why choose the University of Guelph

• Comprehensive Extended Health Care Benefits: Immediate enrollment in extended health to cover yourself and your family
• Time off: Strong vacation allocation, floater days, and paid time off during the December closure to ensure that you are at your best
• Wellness: In addition to extensive wellness programming, the University offers a yearly flexible spending credit that can be allocated to any of the following: Health Spending, Wellness or Professional Development
• Learning & Development: Learning and development curriculum and other professional growth opportunities
• On-campus Activities: Discounts on food and apparel, fitness programming, access to networking events and team building opportunities
• Improve Life: Work that directly impacts a brighter future by turning knowledge into action

Employee Type: Regular 
Position Number: 10391014 
Classification: P&M FT- Band 03    
Professional/Managerial Salary Bands 

*Tentative evaluation; subject to committee review.

At the University of Guelph, fostering a culture of inclusion is an institutional imperative. The University invites and encourages applications from all qualified individuals, including from groups that are traditionally underrepresented in employment, who may contribute to further diversification of our Institution.

Posting Date:  02/18/2025  
Closing Date:  03/11/2025